Channel Vision & Strategy Development:

• Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively;
• Build 3-year vision and growth opportunities (volume and profit) by channels;
• Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar;
• Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets;
• Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner.

Marketing Programs Planning, Development & Coordination:

• Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams;
• Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC;
• Ensures flawless execution of sparkling consumer promotions.

Business Monitoring:

• Monitors market growth, category trends, competitive environment;
• Identifies problems and opportunities (w/in volume, share, brand & region);
• Cooperatively works with sales; tracks channel & regional performance;
• Monitors performance vs business targets;
• Presents business results.

• Bachelor’s degree in related field;
• Marketing management experience in FMCG;
• People leadership experience;
• Trade and shopper marketing know-how;
• Advanced English level;
• Min. 6 years of experience in marketing/customer management.