Channel Vision & Strategy Development

• Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
• Build 3-year vision and growth opportunities (volume and profit) by channels
• Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
• Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets
• Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner

Marketing Programs Planning, Development & Coordination

• Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams
• Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
• Ensures flawless execution of sparkling consumer promotions

Business Monitoring

• Monitors market growth, category trends, competitive environment
• Identifies problems and opportunities (w/in volume, share, brand & region)
• Cooperatively works with sales; tracks channel & regional performance
• Monitors performance vs business targets
• Presents business results

People Leadership

• Contribute personal and professional development of GPMs & PMs through coaching and career counseling

• Bachelor’s degree in related field
• Marketing management experience in FMCG
• People leadership experience
• Trade and shopper marketing know-how
• Advanced English level