• Develop and execute product marketing strategies to position Crocusoft solutions across local and international markets;
• Conduct market research, competitor analysis, and customer insights to identify opportunities for product growth and differentiation;
• Create compelling product messaging, positioning, and value propositions tailored for different customer segments (B2B, B2C, Enterprise, Government);
• Plan and deliver product launches, campaigns, and go-to-market strategies in collaboration with sales, design, and development teams;
• Build sales enablement materials, case studies, and presentations to support business development efforts;
• Manage content strategy across digital channels (website, LinkedIn, social media, email marketing) to drive engagement and lead generation;
• Track performance metrics (CTR, ROAS, CPC, LTV, etc.) and optimize campaigns for maximum ROI;
• Collaborate with product managers and developers to translate technical features into customer benefits.

We offer

• Competitive salary;
• Employee benefits package;
• 5-day work week, 09:00–18:00;
• Opportunity to grow within a fast-scaling software company.

How to apply

•  Send your CV and a short cover letter to the e-mail address in the Apply for job button with subject "Product Marketer".

• Strong understanding of product marketing, SaaS, and software industry trends;
• At least 1 year of experience in product marketing, digital marketing, or related field;
• Excellent communication, storytelling, and copywriting skills in Azerbaijani and English (Russian is a plus);
• Ability to understand technical solutions and present them as business value to different audiences;
• Experience with marketing tools (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Analytics, CRM systems);
• Creative, analytical, and results-driven mindset.