Baku Electronics

Senior Digital Marketing Specialist

Baku Electronics
Ə/h razılaşma ilə
779
Tam iş günü
Bakı, Azərbaycan
02.07.2025 17:05 - 02.08.2025 12:00

İş haqqında məlumat

  • Strategize, execute, and oversee comprehensive digital marketing plans leveraging automation, A/B testing, and hyper-targeted campaigns;
  • Lead all digital advertising initiatives, including Meta Ads, Google Ads, TikTok Ads, and email marketing, ensuring alignment with business objectives;
  • Own the planning and budgeting of paid advertising activities, optimizing spend for maximum impact;
  • Develop and implement high-performance paid search strategies to drive sales and customer acquisition;
  • Launch, monitor, and optimize PPC campaigns, adjusting bids and tactics to achieve superior ROI;
  • Conduct in-depth data analysis to evaluate campaign performance against KPIs, transforming insights into actionable recommendations for stakeholders;
  • Design and execute experiments and conversion tests to enhance campaign effectiveness and user experience;
  • Collaborate cross-functionally to ideate innovative growth strategies and streamline the customer journey.

Tələblər

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. International education is a distinct advantage;
  • 3+ years in digital marketing, with at least 2 years focused on digital advertising;
  • Experience in a fast-paced advertising agency is highly desirable;
  • Proven track record in developing and executing SEO strategies, crafting compelling content, and building a robust online presence;
  • Advanced proficiency with SEO tools such as SEMrush, Moz, and Ahrefs;
  • Strong command of analytics platforms, including Google Analytics, Data Studio, Power BI, Net Insight, Omniture, or Web Trends;
  • DMI certification (with distinction) is a significant asset;
  • Additional certifications from Google, Meta, Hootsuite, TikTok, or SEMrush are highly valued;
  • Exceptional ability to communicate and collaborate with stakeholders at all levels;
  • Strong organizational skills to prioritize tasks, meet tight deadlines, and manage multiple projects concurrently;
  • Fluency in English; Russian is a plus.