• Create and manage monthly marketing plans and ensure consistent follow-through;
• Develop engaging content for Instagram and Facebook;
• Build and maintain detailed content calendars;
• Plan and coordinate holiday campaigns and promotions in advance;
• Identify services/products that require additional visibility or promotion;
• Write creative and sales-oriented copy for posts and campaigns;
• Prepare visuals using tools like Canva;
• Assist in audience segmentation and targeting.

• Minimum 1 year of experience in SMM, digital marketing, or content creation;
• Strong writing skills with a creative and commercial mindset;
• Experience with visual design tools (e.g., Canva, Adobe Express, etc.);
• Knowledge of social media trends and content formats;
• Hybrid availability — partly remote, partly in-person when needed;
• Highly organized and proactive communicator;

Preferred:

• Familiarity with Meta Ads — not required but a plus;
• Experience working in the education or service sectors;
• Basic understanding of English.